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In ONE paragraph, evaluate the 'hypodermic syringe model'?

Include :-

- The strengths and weaknesses of the 'hypodermic syringe model'?

Expert Answers

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The hypodermic syringe model infers that people are basically spoon fed news and information and that we assimilate it, accept it, and create an opinion about it. This model is not realistic and assumes that all people will react identically to information and news. This is a false assumption because everyone, by tendency, is bound to be interpret information differently. However, this model could be applied to people who are already set into an idea or have already formulated an opinion about something, and watch channels of communication that share the same opinion. In this particular case, the hypodermic syringe model might work after all.

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Personally, I do not think very much of the hypodermic syringe model.  I do not think that it is realistic.

As I understand it, this model says that a message that is transmitted by the media is received by the audience in exactly the way that the transmitter intended it to be.

This does not make any sense to me.  Let's say, for example, that I support the new law just passed in Arizona.  If CNN runs a program that argues against the law, am I going to receive its message the way CNN wants me to?  I doubt it.

The way that people understand messages in the media depends largely on what they already believe about the subject of the message.  That is why I don't believe this model.

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