The correct answer to this question is C.  This is an example of pathos.

Pathos is one of the three ways in which to persuade an audience of one's ideas.  The other two are logos and ethos.  These are three concepts that are central to rhetoric.  Pathos is the form of argument in which the speaker tries to appeal to the audience's emotions.  The speaker does this rather than trying to appeal to the audience's rationality or their respect for the speaker's knowledge or authority.  Speakers and writers will often try to appeal to all of these in order to be more persuasive.

Pathos, then, is the correct answer to this question because pathos consists of an appeal to the listener's emotions.

Match the definition to the following terms: A. Rhetoric ; B. Ethos; C. Pathos; D. Logos; E. InductionAn argument by appealing to emotion.  

An argument that appeals to emotion uses the mode of persuasion, or rhetorical device, known as Pathos. Pathos forms part of Aristotle's triangle of persuasion, which also includes Ethos and Logos.  Practically every commercial or advertisement makes some use of at least one of these modes of persuasion, and many incorporate all three.

Pathos is Greek for "suffering or experience."  In an argument based on pathos, the writer or speaker typically draws the audience in with an emotional appeal that evokes an equally emotional response, like fear, love, sympathy, or anger.