In the Gospel of Mark, how was he introducing the gospel of the Good News to his audience?

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Unlike the gospels of Matthew and Luke, Mark does not begin Jesus's life with his birth, and unlike John's gospel, Mark does not begin with the logos of Christ. Instead, Mark introduces the good news of Jesus with proclamations from the Old Testament prophet Isaiah. Mark quotes Isaiah 40:3 to introduce John the Baptist as the prophet foretold by God as the messenger preparing the way for Jesus.

This introduction ties Jesus directly to the Old Testament. Jesus is the messiah, the fulfillment of prophecy. This opening also acts as a graceful introduction to John, who preached the forgiveness of sins and lived on wild locusts and honey in the desert. We learn that John proclaims that one greater than him is soon to arrive, one who will baptize his followers with the Holy Spirit, not just water.

This is an elegant introduction to Jesus and works rhetorically to build our anticipation of his coming. Jesus is not a fluke, but a messiah whose entrance has long been foretold.

Surrounding his arrival with a verse from Isaiah 40 is also a skillful rhetorical move. Isaiah 40 is often referred to as the "comfort" chapter and opens with the word comfort:

Comfort, comfort my people,
says your God.
Speak tenderly to Jerusalem,
and proclaim to her ...

This is an appropriate introduction for a savior who has come to bring healing and hope and to usher in a gentle, compassionate form of power based on love.

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