Megatrends for Women
Change is nonlinear. A new idea gains and loses ground until a critical mass of people believe in it. Then suddenly it becomes generally and permanently accepted. This phenomenon is known as a megatrend.
Aburdene and Naisbitt maintain that critical mass has been reached for the permanent acceptance of women’s liberation. They cite reams of statistics illustrating women’s gains in the office, in politics, religion, and athletics.
The authors claim that women in positions of power are inherently more compassionate and nurturing than men. This is a sexist stereotype. Women are as different from one another as they are from men. Wise leadership springs from individual personality and talent, not from the ability to make babies.
The truth is that women have made progress over the last few decades. Yet, Aburdene and Naisbitt strike a false note of optimism when they imply the inevitability of megatrends for women. There is no guarantee that gains won by women are permanent. The twelve-year Republican reign in the federal government made it plain that any hard-won equal right could be wiped out in an instant.
The megatrend paradigm for change is appealing, and could be the subject for a great magazine article. Unfortunately, in MEGATRENDS FOR WOMEN it is presented in a form that is too long, with content that is illogical, in a style that is tedious and irritating.