Marshall McLuhan

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Marshall McLuhan Criticism

Marshall McLuhan (1911–1980) was a Canadian non-fiction writer, critic, and editor known for his influential theories on communication and media. His work gained prominence in the 1960s, coining terms like "the medium is the message," which emphasized the impact of communication forms over their content. McLuhan argued that media shape societal structures, particularly with the rise of electronic media like television, which he believed heralded a new stage in human development by fostering a "global village," as noted in Comparing McLuhan's Vision of an Electronic 'Global Village' to Utopian Literature.

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