Marshall McLuhan with Gerald E. Stearn (interview date June 1967)
[Stearn is an American educator, publisher, and editor. In the following excerpt from an interview originally published in Encounter in June 1967, McLuhan discusses some of his theories and comments on the critical reception of his work.]
[Stearn]: What originally led to your interest in media and the effect of media upon our culture?
[McLuhan]: I was gradually made aware of these things by other people—artists, the new anthropological studies. As you become aware of the different modes of experience in other cultures—and watch them transformed by new, Western technologies—it is difficult to avoid observation. It becomes inevitable to assume that what...
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