Jack Gould

(Contemporary Literary Criticism)

The Beatles of Britain were seen in their first complete song on American television last night as Jack Paar presented a film of the mop-headed quartet on his variety show….

The young men from Liverpool, whose Merseyside version of rock 'n' roll has bestirred English teen-agers and sociologists to a communion of interest, aurally suggested a Presley multiplied by four. Visually, their calisthenics were wider and, upon somewhat fuller examination, might prove infinitely more amusing….

While trade papers of the United States entertainment world indicate that recordings made by the Beatles should find favor among indigenous teen-agers, it would not seem quite so likely that the accompanying fever known as Beatlemania will also be successfully exported. On this side of the Atlantic it is dated stuff.

Hysterical squeals emanating from developing femininity really went out coincidental with the payola scandal and Presley's military service….

On last night's very limited evidence it would appear that the main joy of Beatlemania for the English is its British manufacture; it is no time for neighbors of the Paramount Theatre to point out that hereabouts it happens once a generation—e.g., Frank Sinatra and Alan Freed.

From a nation where the best-selling record is now The Singing Nun's delicate and charming "Dominique" there can be extended to the British the...

(The entire section is 577 words.)