The Intuitive Manager

(Critical Survey of Contemporary Fiction)

Individuals, especially in business, will find that Rowan has excellent ideas on how to identify, use, and perhaps even temper the use of intuition. He begins by discussing the left and right brain theories in relation to intuition. The left brain, which Rowan terms the “monitor,” should be used in tandem with the right brain, which is designated as the “mover.”

The remainder of the book describes the four stages of intuition: preparation, incubation, illumination, and verification. By analyzing intuition as a process with identifiable components, Rowan shows that what appear to be spontaneous judgments are in fact the result of years of training and experience.

Rowan interviewed a number of executives, and his descriptions of their intuitive powers are fascinating. Edgar Bronfman of Seagram, Debbi Fields of Mrs. Fields Cookies, and Robert Berstein of Random House all admit to making use of their intuitive powers to achieve success. On the opposite side, the Martin Marietta takeover by William Agee and Bendix is described by Rowan as a case where intuition failed.

Anyone interested in management techniques will find this book to be an entertaining and enlightening treatment of the subject.