Student Question

How does John F. Kennedy's Inaugural Address use pathos and ethos to affect the audience's emotions?

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John F. Kennedy's Inaugural Address effectively uses pathos and ethos to influence the audience's emotions. By employing ethos, Kennedy calls for civic participation with his famous line, "ask not what your country can do for you, but what you can do for your country," promoting national and international cooperation. Through pathos, he inspires hope and national pride by invoking the spirit of the founding fathers, resonating with liberal and young audiences by emphasizing a positive future.

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In the context of American politics, there are few more memorable inaugural speeches than John F. Kennedy's 1961 speech. In many ways, JFK's victory was symbolic of a turning point in American culture. Science and technology were becoming an integral part of people's lives and the war in Vietnam was getting more serious when Kennedy entered office. These and other changes left people feeling uncertain and anxious about the future, feelings that were somewhat soothed by Kennedy's speech.

Regarding his use of ethos, he used much of his speech to address national and international conflict. The famous line "ask not what your country can do for you, but what you can do for your country" is a call for greater civic participation and community engagement. A democratic system requires substantial participation from the population, so this was Kennedy's way of saying that the people were responsible for getting and staying active if they wanted to see their country go in the right direction. Additionally, Kennedy frequently mentions the need for greater cooperation with other nations and governing bodies in order to achieve peace rather than increased conflict.

As for his use of pathos, this speech, while light on substance, is incredibly inspiring. Kennedy's language is patriotic without being nationalistic, meaning that he is trying to make people feel hopeful about the future, particularly by invoking the spirit of the founding fathers. He speaks of doing good around the country and around the world, which was a message that resonated heavily with liberal audiences and young people.

Broadly speaking, people responded strongly to Kennedy's words because they were positive and hopeful. He not only inspired a kind of national pride, but also a sense that the future could and would be better for everyone.

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