Healthful Eating
In The Good Food Revolution, Will Allen presents his personal story of involvement in the changing landscape of American food production and consumption over three decades. Healthful eating is the primary theme, which Allen connects to increasing consciousness and activism regarding the sources of all aspects of diet. Allen refers to the changes in eating habits as a revolution because he has seen such dramatic changes since becoming involved with healthful eating. As the business he founded in 1993, Will’s Roadside Farm Market, became successful, his interest in growing food became further connected to questions of access to that food. Changes in food production, including emphasis on organic foods and increasing plant-based diet, are key components of the revolution that he traces. Getting food into the hands of people who need it is a crucial step in facilitating better eating and, thereby, better health.
Urban Farming
Allen shares his expertise in urban farming, another main theme, and presents this as a key factor that contributes to healthy eating. Urban farming was Allen’s route into food education and food-related activism. After purchasing a farm in Milwaukee, Wisconsin, Allen was soon growing enough produce right in the city to establish his business. As he learned how little food was produced near where it is eaten, he became involved in promoting farming as an occupation within cities, as contrasted to gardening as an avocation. Allen explores the business side of food production as it provides viable work for diverse populations (and reduces dependence on anonymous, large-scale agriculture).
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