Chapters 9 - 11 Questions and Answers
1. In what way is consumerism a key ingredient in the feminine mystique?
2. Advertising asserts that women should buy timesaving products for the home. How is this fact a dilemma for both advertisers and women?
3. How does the work of a housewife expand to fill the time available? What did Friedan learn about the time housework takes for women with jobs or serious outside interests?
4. How do “open plan” architecture and the rise of the suburbs reflect the role of the housewife in American society during the 1940s and 1950s?
5. Why does the feminine mystique turn women into “sex seekers”?
1. Advertisers realize women can be persuaded and manipulated to buy items for the home. Mothers, the advertisers realize, can be guilt-tripped into buying products they think will make them better parents, and women who are young brides believe owning the right products will help them keep up with other families.
2. Advertisers need to continue selling products to women since housework is endless. However, timesaving products are complicated to market. Women want to be “modern,” but they also feel pride at doing the work themselves. Advertisers, and even the women, wonder what women will do with their newfound free time—and advertisers hope they don’t get enough free time to take on careers. Advertisers recommend that they use...
(The entire section is 425 words.)