I think you could also appeal to emotion by creating a sympathetic little narrative. Create a fictional story about an imaginary student who wants to do well in school, but is not thriving in the classroom because of something the educational system is not doing or not doing well. By humanizing the situation, you can garner some of the emotion of the situation.
When attempting to persuade a reader with emotion, you want to elicit a response from them by appealing to their feelings. You can do so by attempting to present a universality to your message. For example, when you're speaking of the problems in the American educational system, a persuasive idea that would appeal to the emotions of the general audience would be how education is the backbone of all American society, i.e., without it, the future of the country overall is doomed. Nonetheless, you must be cautious in your emotional appeal and present information that is balanced, as you don't want to present an emotional fallacy, so you must make sure your position is supported with concrete facts and evidence.
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