Von Däniken can be readily criticized on several counts, but he is at least entertaining. Here [in "In Search of Ancient Gods"] he returns with more nagging questions and sometimes outlandish statements, all delivered in a machine-gun pace which can leave his readers and critics breathless and outdistanced. His latest rehashes much of what he has already written….
Robert Molyneux, in a review of "In Search of Ancient Gods: My Pictorial Evidence for the Impossible," in Library Journal, Vol. 99, No. 19, November 1, 1974, p. 2858.