Hong Kong has a young and technologically sophisticated population that is highly "technology savvy." One reason Hong Kong is of such interest is that 2007 marked the first decade after reabsorption back into mainland China, with 2014 marking the upcoming second decade. During the first decade, Hong Kong rode the technology stock bubble and fell with it. As a result of the historic times, by 2007 Hong Kong had reached 11th place in Pacific Rim technologically advanced countries and 95 percent of consumers had acquired at least one mobile phone with 80 percent owning desktop computers.
Along with a challenging economic environment came the dot.com bubble and burst, and the rapid development of technology which has played a major role in shaping the lifestyles of Hong Kong people. (Kenneth Chan, Associate Director, Customized Research, The Nielsen Company)
More recent statistics show that most employed people now have at least...
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two mobile phones, one for work and one for personal use. WiFi is essentially city wide and often sponsored by the government. Even the MTR metro transit has high-power connectivity accommodating the use of devices during commutes. In 2010, between 76 and 80 percent of people had broadband connectivity at home. That percentage is expected to have risen over the last three years up to 2013. Thus the overall percentage of tech savvy people in Hong Kong is roughly between 80 and 95 percent.
What percentage of the Chinese population is tech-savvy?
A 2010 consumer survey of technology related consumerism habits conducted by KPMG, an Audit and Advisory company, gives a broad picture of general consumer technology savvy. The survey collected first-hand data on China's consumer use of and willingness to use technology.
[KPMG's] annual survey of consumer trends in digital technology, communications and e-commerce.
The 2010 KPMG survey showed that 79 percent of Chinese people made and preferred purchasing online. Sixty-six percent use online technologies for banking transactions. Regarding advertising related to Internet use, 66 percent are willing to have their usage tracked while 80 percent are willing to receive advertising notices resulting from tracking. Smartphone ownership is around 70 percent with 50 percent of these people using smartphones for purchases.
Eighty-three percent prefer watching online content while 54 percent are willing to pay for online content delivery of books, movies music etc. Finally, a surprising 80 percent of Chinese consumers prefer watching TV content on the Internet rather than on their TVs. Thus the percentage of overall technology savvy is shown to be very high in China even though this survey did not include work related technology.