What is the difference between the concept of marketing and the marketing concept?

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The difference between the concept of marketing and the marketing concept is the latter describes a course of action, while the former explains a general idea.

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First and foremost, marketing is concerned with maximizing sales to boost business earnings. The concept of marketing sheds light on marketing as a discipline and how it has influenced businesses over the years. The production concept is an example of a marketing theory used during the early twentieth century. During this period, industrialization was still new to the world, and businesses embraced production over consumer preference. Since marketing was about maximizing sales, businesses produced as much as they could in the hopes that customers would purchase the items.

The production concept strategy worked for some time until more businesses joined the market. This happened during the 1930s and 1940s. By this time, it was no longer feasible to focus on quantity, since consumers had options. Businesses shifted their focus to competitors; hence, the selling concept was born. Marketing focused on beating the competition and making more sales. Firms hired salespeople to sell their products. They also used print advertising to convince customers to buy their products.

Despite all the competition, the manufacturing business was still lucrative. Consequently, more firms joined the market. Thus, consumers were spoilt for choice. The power shifted towards them. Consumers bought what they felt satisfied their needs and wants. Hence, the modern era of marketing was born. The marketing concept strives to satisfy consumer needs. The marketer has to appeal to the emotions of the buyer if they want to make a sale.

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The concept of marketing is the overall idea of marketing and how to go about marketing well to customers. It's a five step plan that is broken out as an overarching idea into the concepts of production, selling, marketing, product, and societal marketing. These are all fundamental aspects of the overall concept of marketing and that holistic idea is different than "the marketing concept," which is only one facet of the overall equation.

The marketing concept is the idea that a business should tackle the task of meeting customer needs by producing a product that helps their lives, is useful, and/or is better and more effective than competitors' products.

The marketing concept is generally what people think of as "marketing" because it involves brand positioning, advertising, and similar actions. The concept of marketing is the holistic concept that encompasses every aspect of marketing, from product creation, to the method of sales, to the societal impact, and to word-of-mouth advertising.

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The concept of marketing comprises of 5 concepts, which include the following:

  • The Production Concept
  • The Selling Concept
  • The Marketing Concept
  • The Product Concept
  • The Societal Marketing Concept

The production concept asserts that consumers demonstrate their preference for products that are cheap and available. Thus, manufacturers, suppliers, and retailers ensure that the products are affordable and available to satisfy the interests of the consumer.

The selling concept avers that there is a need for aggressive promotion and selling efforts to ensure the company sells its items since consumers are predisposed to purchase resistance.

The marketing concept asserts that the company should be tasked with satisfying the needs of the consumer and meeting the goal of the company by being more effective and efficient than its competitors.

The product concept avers that consumers will prefer products of a higher quality that provide enhanced performance.

The societal marketing concept is similar to the marketing concept and additionally, focuses on ensuring that all marketing activities are carried out in a manner that protects and preserves the customers’ well-being and that of the community at large.

Thus, the marketing concept is an aspect of the larger body of the concept of marketing.

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There are five different concepts of marketing, and one of those is the marketing concept.  The other four concepts of marketing include the production concept, the product concept, the selling concept, and the social marketing concept. 

The marketing concept focuses on a firm evaluating the needs of the market, or consumers, and meeting consumers needs better than the competition. The production concept is based on putting goods and services into the market in large quantities and are relatively inexpensive.  This concept may apply to some superstores, like Wal-Mart. The product concept is that consumers will want a good or service for its quality, name, innovation or reputation. A good example of the product concept in the market is the iPod.

The selling concept is the idea that consumers will want only those products that are heavily sold to them. For example, a door to door vacuum cleaner salesman is following the selling concept. The social marketing concept focuses on the health and well-being of the individual. The social marketing concept attempts to change beliefs and behaviors of consumers to interest them in new goods and services, and may also simultaneously try to convince consumers other goods and services are undesirable. An example of social marketing is drinking sugar-free drinks versus sugary drinks. 

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Distinguish between the marketing concept and the selling concept.

The marketing concept asserts that businesses are required to focus on the consumers' needs and wants so they can offer products or services that will satisfy these needs better than the competition. The marketing concept brings to the fore the principle of competitive advantage and superior offerings. This concept was developed because with time, consumers grew to be more discerning and selective about their purchase decisions. In this regard businesses invested in strategies that would provide them with information about what the consumer needs prior to product development.

The selling concept, on the other hand, asserts that consumers need to be influenced in order to buy the products on offer through promotional campaigns. The focus of this concept is directed towards turning products into cash for the business.

In summary, the differences between the two are;

  • The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer
  • The selling concept works to turn products into cash while the marketing concept works to satisfy the customers' needs through the product
  • In the selling concept, competition is predominantly centered on sales while in the marketing concept the competition is centered on consumer satisfaction
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Distinguish between the marketing concept and the selling concept.

Selling concept is used when a company wants to get rid of its inventory, irrespective of customer needs. To achieve this, the company will use aggressive marketing, discounts, strong publicity, etc. A good example is insurance. The emphasis is on getting the sale volumes, rather than building long term customer relationships. The company generates profits by selling the commodity and the price is determined by the cost incurred by the company. Generally, the company will use existing technology and services and sell them by aggressive marketing. This approach is a short term method to achieve targets.

Marketing concept, on the other hand, relies on customer needs and emphasizes customer satisfaction, thereby hoping to build long-term relations. Here, the product is manufactured as per the needs of the customer and the company tries to be as innovative as possible (to stay ahead of competition). The customer decides the price (how much money is the customer planning to obtain this product or service?, etc.) and this price will determine the cost of the product. This long-term strategy relies on innovation. All the departments of the company work in conjunction to bring out a product that will, hopefully, satisfy the customer, unlike selling concept, where departments work in isolation.

hope this helps.

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Distinguish between the marketing concept and the selling concept.

The best way to distinguish between these two concepts is to say that the marketing concept is more oriented towards helping the customer whereas the selling concept is more oriented towards helping the seller.

In the selling concept (which was a more popular concept a few decades ago), the idea was to take a product that already existed and figure out how best to sell it. This meant that the firm's only real goal was to persuade customers to buy whether the product really fit their needs or not.

In the marketing concept, this is reversed. The firm tries to find out what customers wants and then goes out and attempts to provide a product that will fill the need. This is, as you can see, much more beneficial to the customer.

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