product design is the key to brand sucess

 

Expert Answers

An illustration of the letter 'A' in a speech bubbles

Product design is only one key to brand success but it is very important. Consumers must find the design of the product desirable and useful but other factors play a role in the success of the product. Advertising is also key in getting the word out about your product especially if the product is a new one recently introduced to the marketplace. Your company may have produced the best gizmo ever but if no one knows of its existence it doesn't matter that the product is good. Effective marketing of your product line is essential for your success.

See eNotes Ad-Free

Start your 48-hour free trial to get access to more than 30,000 additional guides and more than 350,000 Homework Help questions answered by our experts.

Get 48 Hours Free Access
Approved by eNotes Editorial