Please provide a definition of "general management."

Expert Answers

An illustration of the letter 'A' in a speech bubbles

General management is about overseeing everything that goes on in a company, and making sure that all departments are working together to turn a profit.

As an example, let us consider the role of a general manager in a department store. He will be responsible for cashing up and making sure that the books balance. He will also be required to work with the marketing department and sign off on all campaigns before they are launched. He will need to liaise with human resources to make sure that the store is adequately staffed for the upcoming busy festive season. He will need to ensure that the store is neat and tidy at all times and that all protocols are adhered to.

Basically, the buck stops with the general manager. It is his job not only to ensure the effective running of the business on a day-to-day basis, but also to consider strategic direction and the goals that need to be met.

Approved by eNotes Editorial
An illustration of the letter 'A' in a speech bubbles

General management is the level of management where the responsibility for the strategic vision and administration of the organization rests.  Typically a General Manager (GM) is the senior leadership step for general employees and reports to the executive leadership.

The General Management level encompasses the overall strategic goals of the organization with various levels of supervision supported.  The franchise model provides a good example of the organizational ladder.  A GM will supervise one store with shift or team leaders directly supervising employees.  The GM will report to a Regional Manager, an executive level leader responsible for multiple sites.

The leadership ladder will present something like the following from top to bottom:
Chief Operating Officer (CEO); Vice-President for Operations (VP); Central Region Executive; Store General Manager (GM); Shift Leader; Employee.

In the franchise model, the GM handles the operation of the store including hiring, merchandise control, reporting, and finances.  The role General Manager is given because the manager is responsible for the general handling of the organization, but the details are left to lower level supervisors to carry out.  

See eNotes Ad-Free

Start your 48-hour free trial to get access to more than 30,000 additional guides and more than 350,000 Homework Help questions answered by our experts.

Get 48 Hours Free Access
Approved by eNotes Editorial