Define the concept of intercultural strategic alliance and list both advantages and disadvantages.

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 An intercultural strategic alliance is a partnership between two organizations from different parts of the world. An example of this would be an alliance between a Japanese corporation and a Corporation in the United States. In an intercultural strategic alliance organizations contribute resources and expertise for the purpose of a specific mutually beneficial goal.

Some of the advantages of intercultural strategic alliances are:

  1. They allow for the pursuit of business opportunities in markets that may be otherwise inaccessible.  
  2. They lower the barriers to market entry. 

Some of the disadvantages of intercultural strategic alliances are:

  1. They may be difficult to implement due to cultural and language barriers.
  2. They may lead to over-dependence on a foreign partner in order to successfully operate. 

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