Blink, a nonfiction work by Malcolm Gladwell, explores the psychology of snap decisions and quick thinking, illuminating how subconscious biases affect the way we think and behave.
- Gladwell introduces the idea of “thin slicing”—using little slivers of information about a person to form a larger opinion. He concludes that this method is most effective among strangers and breaks down in intimate relationships, such as marriages.
- Gladwell examines how subconscious racial and socioeconomic biases affect how we think about other groups of people and the language we use to describe them.
Blink: The Power of Thinking Without Thinking by Canadian journalist and public speaker Malcolm Gladwell provides a compelling analysis (drawn from scientific studies as well as case histories) of how our “gut-reactions” or “snap judgments” take place, what their consequences (positive or negative) might be, and how our awareness of unconscious thoughts at work can help us to identify, evaluate, and manage our reactions wisely.
Gladwell does not make the claim that gut feelings or snap judgments are clearly right or wrong in every case. In his “Introduction: The Statue that Didn’t Look Right,” he recounts the case of the J. Paul Getty Museum’s purchase of a purportedly ancient Greek statue. After fourteen months of deliberation and research, the museum’s experts decided that the statue was authentic and went ahead with the very costly purchase. However, quite a few art experts later expressed “a feeling” that something was wrong and that the statue may have been a brilliant forgery. In the end, the museum decided to display the statue with a placard that reads “about 350 B.C. or modern forgery.” This true story exemplifies the idea that instinctive decisions can be just as valuable as decisions that are drawn out and pondered over time.
Gladwell introduces the concept of “thin-slicing,” the quick process by which people size up an individual and come to sweeping conclusions, based on limited past experience and using only bits and pieces of superficial information—for example, having a quick look at a dorm room to assess the occupant’s personality. Despite the speed with which they are made, sometimes these quick conclusions are accurate.
The author also discusses how subtle nonverbal messages that provide quick cues have been studied and classified. For example, the Facial Coding Action System (FACS) categorizes all the muscles in the face used in expressing emotion to interprets facial expressions (including insincere smiles). Gladwell points out that some people with autism may not be able to interpret nonverbal cues, which contribute a great deal to our “gut” assessments of what goes on beneath the surface of spoken words.
Depending on the situation, the quick judgements made using thin-slicing can be an impediment. Gladwell provides the example of Bob Golomb, a car dealer in New Jersey, who makes a conscious decision to side-step the thin-slicing process when working with customers. By not putting them into mental categories based on...
(The entire section is 661 words.)