Blink: The Power of Thinking Without Thinking Summary

Malcolm Gladwell

Blink: The Power of Thinking Without Thinking Summary

In Blink, writer Malcolm Gladwell explores the psychology of snap decisions and quick thinking. He illuminates how our subconscious biases affect the way we think and behave. He concludes that we shouldn't always rely on our snap judgments.

  • Gladwell introduces the idea of "thin slicing"—using little slivers of information about a person and using them to form a larger opinion. He concludes that this method is most effective among strangers and breaks down in intimate relationships, such as marriage.

  • Gladwell then examines how subconscious racial and socioeconomic biases affect how we think about other groups of people and what language we use to describe them. One car salesman foregoes these judgments, and this makes him wildly successful.

  • Gladwell then relates the tragic story of Amadou Diallo, who was shot by police in the Bronx who mistakenly believed he was carrying a gun. This demonstrates how relying on snap judgments can have disastrous consequences.
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