How does Napoleon gain power by manipulating other animals in Animal Farm?

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To be accurate, Squealer is the one who primarily manipulates the other animals, on behalf of all the pigs and Napoleon, in particular.  It is true, however, that Napoleon tries to win the animals over when he and Snowball are in a play for power.  Even then, we don't hear much.

"These two disagreed at every point where disagreement was possible." (chapter 5)

Snowball is the more reasonable leader, wanting life for the animals to be better by the building of a windmill.  He spends hours planning their better futures.  Napoleon, however, barely takes an interest in the proceedings.  He believes the primary need is for increased food production and dismisses the windmill as a preposterous plan.  The debate continues, condensing to "'Vote for Snowball and the three-day week!'" and "'Vote for Napoleon and the full manger.'"

Snowball continues talking about and promoting his plan, while Napoleon falls into silence.  One day he simply walk by the windmill plans laid out on the ground and urinates on them.  On the day of the election, Snowball is in his usual persuasive mode, painting the picture of a life of leisure for the animals. They are on the verge of voting him as their leader;

"but just at this moment Napolean stood up and, casting a peculiar lifelong look at Snowball, uttered a high-pitched whimper of a kind no one had ever heard him utter before." 

We know what happens next--no more Snowball, no more chance at a democratic process, and no more words from Napoleon.  Literally, we hear next to nothing from Napoleon for the rest of the novel.  He's gained the power with a few words and a few actions. 

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