Discussion Topic
Propaganda Techniques in Animal Farm and the Russian Revolution
Summary:
In Animal Farm, George Orwell illustrates propaganda techniques paralleling those used during the Russian Revolution. In Chapter 4, both animals and humans employ propaganda: humans spread false rumors to discredit Animal Farm, while pigs send pigeons to promote rebellion. In Chapter 5, Squealer manipulates facts to elevate Napoleon's status and tarnish Snowball's. In later chapters, propaganda escalates with altered commandments and false reports of prosperity. These techniques mirror the Bolsheviks' use of slogans and misinformation to control public perception.
Can you provide an example of propaganda in chapter 4 of Animal Farm?
Propaganda is deliberately misleading information that leaves out inconvenient facts and twists the truth to support a particular point of view. The animals propagandize by sending out the pigeons to spread the word about the wonders of Animal Farm. Meanwhile, the human farm owners, who are frightened about the success of the rebellion, also put out propaganda in order to try to prevent their own animals from rising up against them.
For example, the owners first try to ridicule the whole idea of the Rebellion, saying it will never work and will collapse in two weeks. When that becomes palpably false, they turn to other tactics. The next form of propaganda is to tell their animals that the Animal Farm animals are fighting among themselves and starving to death. When it becomes obvious that the animals are not starving, the owners come up with even wilder propaganda. They depict Animal Farm as a depraved, "wicked" place: free sex reigns, and the animals practice cannibalism and torture each other with "red-hot horseshoes."
This mirrors how the western capitalist countries responded to the successful Bolshevik revolution in Russia. Ridicule and mockery of ideas that are threatening followed by ever-escalating lies meant to demonize the other side are the common hallmarks of propaganda.
We can find an example of propaganda in the opening paragraph of this chapter. This occurs as a result of the actions of Snowball and Napoleon:
Every day Snowball and Napoleon sent out flights of pigeons whose instructions were to mingle with the animals on neighbouring farms, tell them the story of the Rebellion, and teach them the tune of "Beasts of England."
This is an example of propaganda because the purpose of sending out the pigeons is a political one. By teaching "Beasts of England" to animals on neighboring farms, Snowball and Napoleon are trying to encourage these other animals to follow suit by having their own rebellion. Remember that every lyric from Beasts of England is suited to this very purpose. Firstly, it establishes the idea of animal unity. Secondly, it depicts man as tyrannical and exploitative. Thirdly, it suggests that by overthrowing humans, animals can live in a utopia.
By sending out the pigeons, Napoleon and Snowball are spreading this message of rebellion. They want other farms to be just like theirs, just as Lenin and the other Soviet leaders spread the message of communism around the world after taking control of Russia.
What is an example of propaganda in chapter 5 of Animal Farm?
In chapter 5, there is an example of propaganda relating to Snowball. Three weeks after Napoleon violently expels Snowball from the farm, Squealer tells the animals that Napoleon was never really against the building of the windmill. Moreover, he says that the plans for the windmill were never even created by Snowball. Snowball had, in fact, stolen the plans from among Napoleon's paperwork.
The purpose of this propaganda is to blacken Snowball's reputation while simultaneously raising Napoleon's prestige. By making it look as though Snowball had lied about his support for the windmill, Napoleon ensures that the animals side with him and believe that he has their best interests at heart.
You'll notice that this anti-Snowball propaganda continues throughout the story. Every time something goes wrong, Snowball gets the blame while Napoleon's power and prestige continue to grow.
One very good example of propaganda comes after Snowball's expulsion from the farm, and after Napoleon has declared himself de facto leader. To convince the animals that this leadership is necessary, Squealer uses the following argument:
"I trust that every animal here appreciates the sacrifice that Comrade Napoleon has made in taking this extra labour upon himself. Do not imagine, comrades, that leadership is a pleasure! On the contrary, it is a deep and heavy responsibility."
(Orwell, Animal Farm, msxnet.org)
By declaring that Napoleon's actions are to benefit the entire farm, instead of just himself, Squealer convinces the animals that leadership is not actually rulership, but just another form of equal labor. Since someone has to make the hard decisions, it is noble and selfless of Napoleon to take that burden off the other animals, leaving them to work in the assurance that they are being properly represented. Of course, this is all a lie calculated to help Napoleon gain even more power, but it is delivered with conviction and with the implicit fear of Napoleon's trained dogs.
References
What are examples of propaganda in chapters 8 and 9 of Animal Farm?
There is no question that George Orwell perceived at the time of writing Animal Farm in 1945 the power of controlling the official sources of information. Long ago, the French conqueror of renown, Napoleon Bonaparte, the namesake of the leader of the animals, would first take control of the newspapers of any country that he conquered. In this way, he could disseminate whatever propaganda he chose, and he could alter information to suit his political gain. Surely, Orwell recalled the successful propaganda machine under the Russian Communist Josef Stalin that changed historical records, sometimes eliminating all references to certain individuals, and, probably modeled his propagandist, Squealer, upon Hitler's insidious media genius, Joseph Goebbels.
In Chapter VII of Animal Farm, after the quelling of an uprising by the hens, who have been ordered to lay 400 eggs a week and rumors of Snowball's subversive activities as a spy for Mr. Jones who wants to return, the despotic Napoleon has his vicious dogs gather up the animals who have been subversive. The three hens who were the ringleaders of the rebellion confess under duress that in a dream Snowball had appeared to them and fomented them to rebel against Napoleon's orders. Then, other animals come forward and confess to seditious acts such as theft of the food, urinating in the drinking pool, and so on. These animals were executed by the dogs who ripped open their throats. Frightened by all this, the remaining animals crept away.
This demonstration is meant to change the perceptions of the animals and is propaganda. Here are examples of propaganda from Chapter VIII:
- A few days after the violent demonstration of Napoleon's retribution,
...some of the animals remembered--or thought they remembered--that the Sixth Commandment decreed "No animal shall kill any other animal."
But, when Clover has Muriel read to her the Sixth Commandment, it reads, "No animal shall kill any other animal without cause." Thus, the wording of the commandment has been changed to fit Napoleon's political agenda.
- Despite the scarcity of food and long hours of labor that the animals endured, Squealer would read on Sunday to the animals a list of figures that supposedly proved that the production of food increased by two hundred, three hundred, or five hundred per cent, "as the case might be."
- With no more Sunday democratic meetings, Napoleon is in total control. He is now referred to as "our Leader, Comrade Napoleon," and inventive titles are simply given to him without substantive cause. He is named "Father of All Animals, Terror of Mankind, Protector of the Sheep-fold," and the like.
- Napoleon is credited with every success on the farm. A laudatory poem is written by Minimus about the benevolent and successful Napoleon.
- Rumors of another plot involving Snowball surfaces and three hens confesses that they entered into a plot to kill Napoleon.
- The animals are told that frightening accounts are "leaking out" about cruelties upon animals by Frederick, inciting the animals to want to go to Pinchfield Farm and set the animals free.
- When the wheat field becomes overrun with weeds, an insidious plot by Snowball is supposedly uncovered.
- The animals are informed that Snowball really did not earn the order of "Animal Hero, First Class." Instead, he was "censured."
- When the windmill is finally reconstructed, Napoleon takes credit for it (although he fought Snowball's idea and destroyed his blueprints), having it named Napoleon Mill.
- Napoleon blames Snowball for the rumors about the cruelty to animals on Frederick's farm.
- Squealer extols the brilliance of Napoleon's mind
- When Frederick and his men attack Animal Farm, the animals fight back and drive off the men, but they have lost the timber because of a forged check; the windmill has been destroyed, as well. Nevertheless, Squealer claims victory for the animals; when Boxer tells him they have only won back what they already had, Squealer says, "That is our victory."
- After Napoleon gets drunk, the Fifth Commandment is altered from "No animal shall drink alcohol" to "No animal shall drink alcohol to access."
from Chapter IX
- When young pigs are born, they are schooled only by Napoleon and told not to associate with the other animals.
- Napoleon decrees that there be "Spontaneous Demonstrations" which have as an objective the celebration of the struggles and triumphs of the Animal Farm, although there have been few, if any triumphs lately.
- If anyone complains, the sheep bleat loudly, "Four legs good, two legs bad!" drowning out the complaints.
- It is supposedly revealed that Snowball "had not merely attempted to lose the Battle of the Cowshed," but he had been in collusion with Mr. Jones.
- When Boxer is injured from overwork on the new windmill, Napoleon feigns great concern and says he is calling for help. But the truck that picks up Boxer has written on its side, "Alfred Simmonds, Horse Slaughterer and Boiler...." Three days later, it is announced that Boxer has died in the hospital.
- Squealer wipes away tears as he recounts Boxer's fight in the hospital. Then, he shouts, "Long live Comrade Napoleon! Napoleon is always right!"
- When asked about the truck that read "Horse Slaughterer," Squealer becomes angry and expresses shock that any animal could be so stupid. "Surely...they knew their beloved Leader, Comrade Napoleon, better than that?"
- On Sunday morning Napoleon himself appears and delivers a short oration in Boxer's honor.
What are examples of propaganda in Animal Farm and the Russian Revolution?
One of the foundations of propaganda is convincing people of things that might not be generally true. Don't get me wrong, propaganda can happen for good, but it's rare.
In Chapter 7, Squealer reports on Snowball's disappearance. The narration of the text always honestly reports and uses words like rumor. But when squealer speaks he reports Snowball's actions as fact. The problem here is that no one sees Snowball doing these things, they just believe Squealer and take him at his word.
The same is true with the Bosheviks. They reported on the ill ways of past regimes not seeing that they themselves were creating a new regime that did the same things as the past. Reporting that things were different made people think it was different, even though it wasn't different. Got that?
I checked out that link the previous editor posted... good stuff. In addition check out a chapter summary and analysis for chapter 7.
In Animal Farm, there is plenty of propaganda. Pretty much anything that Squealer says is one kind of propaganda or another. All of the slogans that they chant are propaganda (all slogans are propaganda) -- like "Four legs good, two legs bad." It is propaganda when Squealer asks them to think about whether it would be better to have Farmer Jones back. It is propaganda when he reads them the production statistics to show that they are better off. So basically, anything that is meant to convince the animals to support Napoleon is propaganda.
The Bolsheviks used plenty of propaganda too. They had slogans like "Peace, Bread, Land." They named their newspaper "Pravda" meaning "Truth." Please follow the link below for some posters they used.
What types of propaganda are used in Animal Farm and the Russian Revolution?
Some specific propaganda techniques include bandwagon, convincing animals to join in because all of the others are doing it. Another technique is one my kids love because of the name: The Chewbacca Effect. It means saying something loudly and over and over again until people have no choice but to give in.One of the most important is the use of outside events in the way that will compel the citizens (held in ignorance of the truth) to do what those in power want them to do. If you are the Soviet Leaders you can teach your people that the people of the United States (or any capitalist country) are miserable slaves to the wealthy elite and that they are simply waiting to be freed from those shackles to rise up against those oppressors.
This is in many ways mimicked by the way the pigs use different events and manipulate the truth so that they can get the desired effect from the actual event. Boxer is sold to the knackers but supposedly went to the hospital and got the best care possible. This helps the populace to retain their dream and idealized view of the leaders. There are myriad examples in the story.
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