At the beginning of Animal Farm, old Major gives an impassioned speech in which he urges the animals to rebel against Mr. Jones in order to live better lives. Throughout his speech, old Major uses the rhetorical device of repetition to emphasize significant themes and ideas. Old Major continually refers to the animals as "comrades" throughout the speech to emphasize that each animal is in the same situation. Repetition of the word "comrades" also focuses on the camaraderie of the group, and encourages the animals to identify with one another. Another example of repetition in old Major's speech is the continued use of associating "man" with anything negative. Old Major repeats how man is selfish, useless, and oppressive throughout his entire speech. He continually mentions how man is responsible for the dire conditions on the farm and urges the animals to rebel against Mr. Jones.