Here’s an example of a 30 second spot:
Start the spot with a recording of a 911 call in which an obviously intoxicated caller calls because he can’t find his house keys:
Caller (with slurred speech): “I can’t find my damn house keys!”
Operator: “Sir, you have called 911 for a non-emergency. Please hang up immediately.”
The announcer then says:
“ How would you feel if you called 911 for an emergency and the line was busy?
This could happen if the operator was busy with a non-emergency call.
In the case of emergency, 911 is the one.
In the case of no emergency, 911 is no fun.
It’s the law…911 for emergency only.
Use, don’t abuse!”