Write an essay about a business that you see has an opportunity to reach a business or an organization as a customer. You can either use a real world business or create a business that you want to use. If you are a marketing director of the company, what will be your marketing plan to a business or an organizational customer? Select products and/or services you will offer to your customers. Your target customers can be domestic or abroad. You can also use suppliers from other countries. For example, you can order garments from a country in Asia and sell them to a business or an organization in the U.S.
In this essay, describe a business with that opportunity. Explain the strategies you will use to analyze your business and organizational customers and their buying behavior.
Tell briefly about your business and your customers.
Be at least two pages in length.
Use APA style for citing paraphrased materials
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Considering as a business example a women shoes store, you, as a marketing manager of the business, need to come up with a marketing plan. This marketing plan must identify the market needs, market trends, consumers' behavior and market growth.
In a business like this, the economic declines do not have a strong influence on women's behavior, hence, the growth of the shoes market is usually regular.
The women shoes store needs to identify the needs of customers and then it needs to fulfill them. The list of important needs contains the following benefits: competitive pricing, large degree of selection, central locations.
The marketing plan needs to consider the weaknesses and strengths within business, hence, it needs to use a SWOT analysis to identify them. The business strengths seem to be the followings: stylish retail store, trained staff, strong relationship with distributors. The business weaknesses seem to be the followings: difficult forecasting, impossible to permanently have in stock all sizes of shoes.
The marketing plan needs to have a marketing strategy that is directly related to marketing budget. The marketing strategy targets marketing objectives such that: effective campaigns that increase the number of customers, an expected growth rate for a specified number of years, developing a stable customer base.
The marketing plan needs to contain a financial section that gives a financial overview of marketing activities. This financial overview needs to include sales and expenses forecasts related to the marketing expense budget.
The correct implementation of the marketing plan depends on how well the identified marketing programs run, at the estimated time and budgets.
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