It was Alfred Adler, a colleague of Sigmund Freud and C. G. Jung, who coined the term "inferiority complex." Willy Loman is a good example of a man who tries to convince himself he is important just because he knows he is not at all important. He even confides in his wife that people in the business world laugh at him. He is a dime a dozen, but he rages at his son Biff, "I am not a dime a dozen. I'm Willy Loman." Since he can't prove his importance by achieving financial success, and in fact proves just the opposite, he continually reminisces about the few good years he had in his younger days. He also projects his ambitions onto his son Biff, who could make Willy look successful if only he became successful himself. Willy even dies for success and approval, probably hoping, and hoping in vain, that he will at least have a beautiful funeral with many acquaintances coming from all over New England to attend it.