Mrs. Van Hopper is a very wealthy American who enjoys meeting famous people and likes pursuing what she calls the high life, by which she means living in luxury. Monte Carlo, a famous resort town in Southern France frequented by rich and famous people, would be a natural spot to draw her in. For a person like her, who seeks creature comforts, the sunshine, warmth, and views of Monte Carlo would be strong attractions, as would the grand hotels catering to every whim of a rich person.
Monte Carlo is flashy, like Mrs. Van Hopper herself—not a quiet, out-of-the-way spot. Mrs. Van Hopper also likes gossip and likely thinks she will pick up some interesting news in this place frequented by the rich and famous. She tries to attach herself to the polished Maxim de Winter, but he is repelled by her crudeness.