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Why would you use benchmarks for technological innovations if you were in the grocery business?

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Kasey Baumann eNotes educator | Certified Educator

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Technological innovations are critical for success in the grocery industry due to a change in consumer markets and services offered in the market. As consumers are more geared toward technology and online shopping, it is critical that the grocery industry make appropriate changes in order to remain competitive. Today's convenient service offerings include Amazon's Whole Foods grocery delivery service, Blue Apron meal preparation delivery service, Hello Fresh meal preparation delivery service, and Freshly pre-made meal delivery service. The grocery industry is responding with technological innovations to make the in-store grocery shopping experience more convenient such as self-checkout registers and online ordering/in-store pickup options. Grocery retailers such as Walmart and Kroger offer shoppers the ability to place grocery orders online and through mobile apps, then have their grocery orders brought outside to them and loaded into their vehicles.

Today's consumer is more health...

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