Why is the word "glamour" repeated so frequently throughout The Great Gatsby?

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stolperia | (Level 1) Educator Emeritus

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Gatsby's purpose in life, the goal which led him to create his alter ego and to futilely chase after Daisy, was based on the possibility of achieving The American Dream as it was perceived during the 1920's. Realization of that Dream involved achieving great financial wealth, becoming part of a wide social circle, and demonstrating or displaying the material acquisitions allowed by personal wealth to the larger world through lavish entertainments, activities, and possessions.

"Glamour" and its derivative, "glamourous," serve as important benchmarks in evaluating the success of a person or a possession in achieving the status for which Gatsby, Tom and Daisy, Jordan, and Nick (to a lesser extent) were striving.