Why were consumers staying away from buying the " devilish contraptions" that cars were seen to be?
Seabiscuit, the little horse which took the world by storm at a time when the world seemed to be falling apart in the Great Depression, was a symbol of hope. He represented the epitome of the horse rather than the new, noisy car. Consumers weren't buying cars when they first appeared because they weren't reliable, they were noisy, they broke down easily, they cost more than a good horse did, they couldn't go where a horse could go especially as roads didn't really exist as in their present form, nor did they appeal to the majority of consumers who saw them as a fad which would soon disappear. Only when Henry Ford got involved and introduced the assembly line did the price become affordable for the more general public which allowed more of them to appear. Seabiscuit was the horse of the common man who cheered him on as their horse. The car did not represent the common man at all at the time Seabiscuit was famous.