Globalization and Technological Advancements

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Jobs was important for many reasons. For instance, as one of the founders of Apple, Jobs created what has become one of the most valuable companies in the world. Through the Macintosh computer, Jobs created a product that made computing significantly easier and paved the way for the development of...

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Jobs was important for many reasons. For instance, as one of the founders of Apple, Jobs created what has become one of the most valuable companies in the world. Through the Macintosh computer, Jobs created a product that made computing significantly easier and paved the way for the development of Windows and other graphical user interfaces. As the head of NeXT, Jobs created a UNIX-based operating system that became the basis for all modern Mac and iOS devices, like the iPhone. Of course, the iPhone, and other devices that share its touch screen interface, has made computing virtually ubiquitous. We have yet to fully understand the implications of the “always connected” culture the iPhone helped make possible.

Underneath all Jobs's achievements, however, were a few basic ideas that shaped how computing developed. First, Jobs saw that computing had to be intuitive. While he did not invent the graphical user interface, Jobs understood how the metaphor of “files” and “folders” that you could directly interact with using a mouse made computing understandable in a way the commands of IBM’s rival PC-DOS operating system never could be. Second, Jobs understood how computing could disrupt market segments and transform how people lived and worked. He believed that computing could help people be more efficient, more creative, and better connected. Third, he created a set of expectations for computing in society that endures to this day. Job’s vision of computers that “just work” is one that we continue to pursue, and his optimistic vision of a connected future forms much of the basis for current trends in machine learning and AI-powered services like Alexa.

Lastly, Jobs is important because he came to embody a particular type of entrepreneur. Apple’s trajectory from Jobs’s garage to its current billion-dollar valuation has become a kind of modern business myth, and Jobs himself has become an emblem of the billionaire loner visionary who is out to change the world though innovative gadgets and software. In that sense, Jobs is a kind of precursor to men like Jeff Bezos and Elon Musk. It’s possible to argue that Musk’s belief that he can “solve” certain intractable problems, like urban transit or space travel, through the clarity of his vision is, for good or ill, a very Jobsian attitude. Although he died in 2011, Jobs is still very much with us.

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Steve Jobs is important because he recognized that artistic vision can complement technological advancement. 

Steve Jobs is important because of his place in the history of computer design. Along with Steve Wozniak, Jobs established the Apple computer company. This was significant because both men were pioneers in the field. We now see the computer as common. However, Jobs was important because he saw transformative nature of the computer before many others.  Jobs was able to anticipate how the computer would and could drive the future.  He is significant because he was at the starting point of a computer revolution that changed the way we live our lives. 

While he made his living as a computer designer, Jobs is important because he understood that technical acumen was only one part of a larger picture. Jobs was different than most others in the computer field.  His business did not function like the corporate hierarchy of companies like IBM or Compaq. Jobs sought to be "different."  He recognized that people will flock to the new field of computer technology. However, he felt that there could be a way to channel such migration.  Jobs was important because he connected technological advancement with the personal identity of the consumer.  Jobs sought to personalize computing.  For example, Jobs was not content to simply create a new computer in the Apple Macintosh.  There was nothing fundamentally new in a personal computer.  Jobs wanted to create a product whose graphical user interface was personable, and could connect to the user.  Jobs forged the connection between the Macintosh and artistic realms such as desktop publishing.  Even the variety of fonts that Macintosh featured accentuated individual preference and choice.  The Macintosh personal computer was an example of how Jobs's vision coupled computer technical advancement with artistic vision.

Jobs again demonstrated this penchant for combining technical acumen with individuality in his development of the iPod listening device.  As with Macintosh, there was nothing necessarily new with personalized music gadgets. However, Jobs wanted to create a device that the consumer would actually desire.  The result was a streamlined, aesthetically pleasing instrument that people coveted.  As with Macintosh, the iPod was linked to individual identity, and served as an example of how technology could be marketed as an extension of self. Jobs is important because he recognized that technology's benefits could be complemented with an appeal to the consumer psychology.  Jobs did not simply develop products that were useful, but sought to create works of technological art that "people don't just want, but love." Being able to infuse such emotion in the emotionally detached world of computer technology is why Steve Jobs is important.

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