Business is like life. In our everyday lives, we know that we each have things we have to do right now (i.e. eating, sleeping, going to work and school, etc.). We also have long-term goals (i.e. saving for college or a new car, paying for a house, retirement, etc.). In order for a company to operate efficiently, make money, and stay in business for years, it too has things to think about today and tomorrow. The two must mesh in such a way that today's tasks turn into tomorrow's goals. And, tomorrow's goals came about because of today's tasks. To put it simply: if you spend all your money today, you will have none tomorrow!
There is a Native American idea that stresses to see each step but envision the journey. The implication is that an encompassing mission can only be accomplished with the smallest of initiatives, that the longest of voyages can only begin with the tiniest of steps. This might help to explain why short term and long term goals in any venture must be aligned. It is difficult for a business to be economically viable if it is lacking a long term vision. Additionally, it is equally challenging for a business to mature and grow if its short term goals do not have a framework in which success can be assessed and determined.
Achievement of any goals, whether short-term or long-term, is dependent on our actions in the present. Whatever we did yesterday cannot be changed. And, as they say "tomorrow never comes".
If we have some long-terms goals, we have to start moving towards that goal immediately. We cannot wait for the long-term to become short-term before we start working towards achievement of long-term and in the meantime work on things unrelated to the long term goals.
Actually we need have long-term goals because many goal require preparation and efforts over a long period towards achievement of the goals. And all the action that we need to take over a long term period can be taken more efficiently when the route to achievement of long term goal is well charted out and translated into short-term plans for the action to be taken, or route to be covered, in immediately following short term period. Thus I will that short-term plan and goals have to, not only go hand in hand with long-term plans and goals, but actually must be based on them.