Why should communicators take an audience-centered approach to communication?

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Ashley Kannan | Middle School Teacher | (Level 3) Distinguished Educator

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Developing a rapport with the audience is seen as a vital component in any communication, especially more so with public speaking.  In taking an audience- centered approach to communication, there is a greater chance of being able to connect with the audience if they are taken into account by the presenter.  I think that this becomes important because it ensures that the audience and presenter are convergent in emphasizing message and shared communication.  There is less of a chance for divergence, restlessness, and disengagement to happen if communicators take their audience into account.  In the end, communication is only possible when one side validates the other.  This is done through assuming an audience- centered approach in public speaking and all communication.  When the audience is validated, the speaker/ communicator will receive validation in the form of the message being validated.

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