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Why is money so important in American elections?

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First, we can ask why money is allowed to be such an important factor in American elections.  The reason for this is that the Supreme Court has ruled that spending money on campaigns is a form of free speech.  For example, the recent ruling in the Citizens United case opened the way for corporations and unions (as well as individuals) to spend as much money as they want on political campaigns so long as they do not...

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