Why Is Antony's Speech More Effective

Why, in Julius Caesar, was Antony’s speech more effective than that of Brutus?

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Antony's speech appealed to the crowd's emotions, while Brutus's was clinically logical and direct. Brutus used language that was clinically sensible and provided a rational explanation why Caesar had to be assassinated. He told them that he and the other conspirators had acted for the good of Rome and prevented them to be ruled by a possible tyrant. 

In contrast, Antony used all the persuasive techniques to sway the crowd. He used repetition, for example. In saying "Friends, Romans, countrymen," (the power of three) he is essentially repeating the same word but its effect is to emphasize the...

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This is because Antony knows how to feel the pulse of the mob. He knows that the common people are swayed not by the cold logic or reasoning but by basic sentiments. He knows how to turn the tide against his enemies. Being a wonderful orator, he arouses sympathy fo Caesar, his conquests, his love for the common men. He deliberately reads Caesar's will and makes the people feel them as the 'heirs' of Caesar.All these things lacked in Brutus' speech.
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