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Why is canned fruit branded and fresh fruit usually not?

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Fresh fruit often comes from a variety of farms within an area. Many countries often insist that the place of origin is listed on packaging for fresh fruit or at least the case it arrives in at the store. Some places are renowned for their fruit, such as Washington for its apples, and the fruit will be marketed as such.

Canned fruit, on the other hand, is marketed by companies who control the process from grower to the point of sale. They contract with farmers, pickers, canneries, and sometimes even grocery stores if they use vendors to put out the product. Canned fruit producers can use fruit from a certain locality or they can use fruit from all over the world. The label of the can will often state where the fruit is canned but not exactly where the fruit is grown.

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