It is important to work on company culture because company culture can have a major impact on a firm’s productivity and profitability. Firms do not prosper simply because of technical expertise and efficiency. They also prosper (or fail to do so) because of psychological and social factors.
To state the obvious, all companies are made up of individual human beings. These people all have feelings and emotions that affect the way in which they work. In general, people who are happier and who are more satisfied with their work environments are likely to do better work. This is becoming even truer in today’s economy where so much of the work being done is more mental and creative than the rote manufacturing jobs of the “old economy.”
Since morale and employee attitudes are so important, corporate culture is important. It is very important to build and maintain a corporate culture that makes workers feel valued and fulfilled (at least in professional terms). It takes work to create such a culture and to keep it from falling apart. This is why it is important to work on company culture.