To illustrate, one of my best experience in customer service happened when I opened at account in a popular internet shop who guaranteed satisfaction. Granted, it is an expensive store, but they made me feel so good that I did not mind spending the money I spent and, just because of their goodwill guarantee and attention to my customer wants and needs, they will see my money again, even if the item goes on sale elsewhere.
I can describe them as a company that builds its databased on customer satisfaction BEFORE they go into business, not after. The goodwill of the client is taken into consideration in matters that more than common sense comes into play. In my case, I had purchased a lamp worth over 1,000 dollars, and somehow, it broke in one part because THEIR packaging was done wrong.
There were no questions on their part, with the exception (for thier own insurance purposes) that I send a picture of the packaging for quality assurance purposes. The lamp was replaced, and they did not lose the friendly service nor question me any further.
What do you think happened next? I felt so compelled and thakful for this service that I asked to be transfered to give kudos in the quality assurance department, AND I made a pre-order for another lamp. I will never buy anywhere else. And, the stronger the relationship is, the more the business grows.