There are at least two groups of people who must be made comfortable in a business setting. These two groups are employees and customers. Both must be made comfortable in order for a business to succeed to the greatest possible extent.
Employees must be made comfortable (as much as possible) so that they can be productive. Workers who feel physically and psychologically comfortable in their workplace will have higher morale and stronger motivation. This will allow them to work more efficiently. When workers are more efficient and more productive, the firm will be more profitable.
Customers must be made comfortable so that they will be more likely to buy from the firm and to keep on doing so in the future. For example, in the retail setting, a store that makes shoppers feel welcome and happy is more likely to get them to buy and to get them to come back. Similarly, if a firm is trying to sell its products to people from another firm, it needs to make the target firm’s buyers feel comfortable. It needs to have sales staff who will get along well with the buyers. If the buyers enjoy being around the sales staff, they will be more likely to buy.
In these ways, it is important to make people comfortable in a business setting so a firm can be more productive and can sell more of its products.