Why does Napoleon begin holding many celebrations and spontaneous demonstrations in "Animal Farm"?
His intentions are two-fold. He wants to embue the animals with a feeling of patriotism to make them want to sacrifice all for the farm; he also channels their collective attention in the direction he wants it to go as to allow no place for individual thinking and reflection.
These tactics are a combination of 'bread and circuses' (for diversion and gratification) and outright brainwashing (for conformity and obedience).
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