Why does Napoleon begin holding many celebrations and spontaneous demonstrations in "Animal Farm"?

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parkerlee | Teacher | (Level 2) Educator

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His intentions are two-fold. He wants to embue the animals with a feeling of patriotism to make them want to sacrifice all for the farm; he also channels their collective attention in the direction he wants it to go as to allow no place for individual thinking and reflection.

These tactics are a combination of 'bread and circuses' (for diversion and gratification) and outright brainwashing (for conformity and obedience).

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ajk | Student, Grade 9 | (Level 2) eNoter

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Well Napolean holds these ceramonies to show his power and dominence on the farm.  These demonstratins trick the animals into thinking he is a sufficient leader.  This is in a sense another form of propoganda in order to sway the views of the animals and prevent a revolution.