Why does blonde hair and blue eyes signify beauty in our society today?

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I am not really sure that blonde hair and blue eyes signify beauty. There are many beautiful people out there who have dark hair and dark eyes and are just as beautiful. I agree with the previous post that it seems a bit aryan.

Maybe the reason is related to...

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I am not really sure that blonde hair and blue eyes signify beauty. There are many beautiful people out there who have dark hair and dark eyes and are just as beautiful. I agree with the previous post that it seems a bit aryan.

Maybe the reason is related to the fact that natural blonde hair and natural blue eyes are not as common as other hair and eye colors.

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Does it? I have always preferred natural red hair and green eyes with the more freckles the better. It must be my Irish heritage that causes this. All joking aside, blue-eyed blondes are actually quite rare--I believe I read somewhere that true blondes make up only about 6% of the population. Blondes with blue eyes make up an even smaller number. I believe it is in part because of the rarity of such people that the combination is considered so attractive.

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I also assume you are speaking primarily of the USA. 

I'm not sure.  It seems a little Aryan, doesn't it?  Who would dare tell Halle Barry that she is not beautiful?  Jane Seymour? Sandra Bullock? Penelope Cruz? 

Beauty is in the eye of the beholder.  Personally, I find olive skin, dark hair and green or blue eyes more enticingly beautiful than the blonde hair which is so often forced and false looking through bottled products.

 

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This answer could vary a little bit based on what society you are talking about.  I will answer using the United States' society.

I think that people equate blonde hair and blue eyes with beauty because of white supremacist ideas.  I do not mean that people who think these are beautiful are racist.  What I mean is that our society has always held the idea that white people are better than non-white people.  Because of this, we prefer blonde hair and blue eyes.

The connection there is that these are things that only white people can have, at least naturally.  Nonwhite people often have brown eyes and black hair.  Because of that, these darker colors are seen (unconsciously) as more like the "inferior" people.

So blonde hair, blue eyes = white = better = beautiful.

Again, though, I'm not saying this is conscious racism...

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