People often blame leaders for adverse economic conditions even if those conditions are largely out of his control. This was true during the Great Depression. Although he made several sincere attempts to deal with the Depression, however misguided, Hoover could not make a dent in the economy's woes, and bore the brunt of the blame. Shantytowns inhabited by homeless people were known as "Hoovervilles;" an out- pocket was known as a "Hoover Flag;" and newspapers used by homeless people to cover themselves in cold weather were known as "Hoover blankets."
Franklin Roosevelt, during the election of 1932, offered people hope. His campaign song was "Happy Days are Here Again," and he promised people relief from the Depression. In his acceptance speech at the Democratic Convention, he commented,
I pledge you, I pledge myself to a new deal for the American people.
At a time when Hoover seemed helpless, Roosevelt offered hope. His contagious optimism won the American people over to him.