I would say that one reason why the Bloomsbury group was threatening to entrenched interests was because the group was not concerned with preserving these interests. The members of the Bloomsbury group were more concerned with the pursuit of "the good, the true, and the beautiful." They did not feel compelled to stop this pursuit because of entrenched and established interests. The group did not feel loyal to ensuring that the British social, economic, artistic, and political institutions were upheld with their discourse. It is for this reason that their "irreverance" could be seen as a form of challenge to the establishment. The group founded and thrived with the idea that freedom was the only tenet to which there could be complete adherence. In this, the Bloomsbury Group proved to challenge many aspects of British society. This could be seen in how the group viewed sexuality. Seeking to break free of socially dictated sexual norms of identity, there was an embrace of different types of relationships and sexual identity. This is one of many examples of how the group "thumbed their nose" at social conventions. This brazenness helps to explain why British society found the group so fundamentally threatening.