Jackson was successfully able to exploit a growing strain of populist sentiment in the United States and harness it for his own political gain. In 1828, there was a widespread perception in the country that the "little guy" was being stiffed by political and economic elites. The so-called Corrupt Bargain that had deprived Jackson of the presidency in 1824 was held up as a prime example of this.
It seemed to many, especially in the agrarian heartlands of the South, that the country was being run exclusively for the benefit of the elite and that the ordinary folk were being left behind. Jackson, despite being a wealthy landowner, was able to put himself forward as the champion of the common man, playing up his humble origins to show that he was a true man of the people who would take back the country from the East Coast elites.
As the country had expanded, so too had the franchise, ushering in a period of mass politics in which it was foolish in the extreme for political parties to cater exclusively to a self-selecting elite. In this new age of democracy, this age of the common man, Jackson was best placed to take advantage of developing social trends, putting together an electoral coalition of landowners, farmers, and small businessmen that proved unbeatable in 1828 and again in 1832.