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Why is communication strategically important to organizations?

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Communication is tremendously strategically important for businesses.  There are a number of ways in which this is true.  They include:

  • Organizations must communicate well with their customers and with their suppliers.  They have to be able to determine what needs their customers have and they must communicate their own needs to their suppliers.
  • Organizations must communicate within themselves.  Subordinates and superiors must communicate effectively with one another so as to maximize efficiency.
  • Organizations must communicate with potential employees.  They must communicate the nature of job openings that are available and they must do so in a way that attracts good applicants.

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