Why is communication important to management?

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rrteacher eNotes educator| Certified Educator

Generally speaking, the larger an organization, the more important, and difficult, effective communication becomes. Communication is important because it allows the leadership of a organization to implement their vision and strategy. Managers are, in short, responsible for communicating these objectives to non-leadership effectively.

For example, if fostering diversity and inclusion is a major part of an organization's strategic vision, organizations need to ensure that the people who actually work the jobs that make up the day-to-day operations of that organization understand this. This is all the more important because these people will be held accountable for their success in implementing the organization's vision.

So, managers (sometimes called "middle managers") must communicate to the people within their purview the strategy and the means by which a goal will be achieved. Management is also responsible for communicating the concerns of those in the lower levels of an organization to leadership. Leaders cannot be everywhere, nor can they supervise the day-to-day workings of every aspect of a complex organization, so a framework must exist whereby managers can communicate their observations "upward."

pohnpei397 eNotes educator| Certified Educator

Communication is important to management because managers must understand orders that come from above them and transmit them effectively to those below.  They must also gather information from below and transmit it to those above.  In both cases, the process must be done in a way that ensures that management understands the information being given to it and transmits it in a clear and helpful way.

Managers are the middle level of any corporation.  They must communicate with the upper levels of the company so as to understand what the upper levels want.  They must then transmit the orders to the lower levels.  When they do so, they must communicate effectively and in a personable way so that the lower-level employees will understand what is needed and will be motivated to try to comply. Managers must also listen (this is part of communication) to their subordinates.  At times, information gathered from the subordinates must be transmitted to higher levels in the company.  Again, this must be done clearly and in such a way that the manager's superiors do not feel put off by the suggestions from their subordinates.

For these reasons, communication is extremely important to management.