Betty Friedan's The Feminine Mystique is considered one of the initial forays of the "second wave" of the American women's movement. The co-founder of the National Organization of Women (NOW), Friedan is one of the nation's most celebrated feminists. The Feminine Mystique was first published in 1963 by W. W. Norton and Company, Inc. It has since been reprinted on many occasions in both paperback and hard cover. Born in Peoria, Illinois in 1921, Friedan died in Washington, D. C. in February 2006 at the age of 85. After Gloria Steinem, Friedan was probably America's most renowned feminist.