Which role does mass media play in the Brave New World?

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The role the media plays in the Brave New World is another type of conditioning apparatus. The inhabitants of Brave New World are conditioned to love the feelies, to participate in soma rituals, and to participate in pastimes which consume resources and improve the economy. When Lenina spouts hypnopaedic slogans she is spouting them from her conditioning by hypnopaedia and by the mass media. The concept of Henry Ford's automated assembly line also prefigures into the mass media in the novel. Check out the historical overview Enotes offers on BNW. See the link below.

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