Which reference group is most likely to influence the purchase of a T-shirt?

Expert Answers

An illustration of the letter 'A' in a speech bubbles

The reference group that is most likely to influence a consumer who is deciding what sort of t-shirt to buy is that person's friends.  A secondary reference group is likely to be other people who are not friends but who are of the same age as the consumer.  A teen, for example, will want to buy a brand and style of t-shirt that their friends will like.  They will also want to buy a shirt that will gain the approval of most of the other people at school who are not their close friends.  These are the most likely two reference groups that would influence this purchase.

Approved by eNotes Editorial Team

We’ll help your grades soar

Start your 48-hour free trial and unlock all the summaries, Q&A, and analyses you need to get better grades now.

  • 30,000+ book summaries
  • 20% study tools discount
  • Ad-free content
  • PDF downloads
  • 300,000+ answers
  • 5-star customer support
Start your 48-Hour Free Trial