Which forms of communication do you feel are best to communicate environmental health risks? Which of these do you think are more useful to communicate risk and direct behavior change as a public...
Which forms of communication do you feel are best to communicate environmental health risks? Which of these do you think are more useful to communicate risk and direct behavior change as a public health professional?
No one form of communication works equally well for all types of information and all potential audiences. A well-educated senior citizen living in a suburban retirement community, a middle class urban professional, and an inner-city teenager are unlikely to respond equally well to the same forms of communication.
Your starting point should be having a clear, easy-to-navigate website that is accessible through PCs, tablets, and smartphones with appropriate formatting for each mode of access. Ideally, the site should be available in Spanish and English and include contact information so that users who are confused can ask for additional information or clarification.
For communicating complex information to well-educated adults who are over 50, traditional newspapers and evening news shows will have a relatively broad reach, but a younger audience is more likely to get information from social media, and might be best reached via Twitter, Facebook, or other similar modes.
For young people still in school, classroom visits and presentations would be most effective, as would forms of community outreach. In rural areas, community centers or churches are gathering centers that might reach people who lack computer access.